Moving Fashionably Forward
To say it's been a whirlwind month is putting it lightly. There have been some really exciting developments in my career but before moving on I wanted to reflect on all the good things that happened in 2015 to bring me here.
I feel in 2015 I really found my stride in fashion broadcast with TV3 Xposé. On 4th October 2014 I filmed my first Xposé style story. I can still remember the nerves and also confusion I felt taking this picture just before the cameras arrived. I had borrowed the most beautiful Orla Kiely outfit thinking that maybe this would be a one-off and that I should enjoy dressing up!
Little did I know that once I filmed that piece things took off. About a week later another filming opportunity came and therafter I filmed approximately once every ten days until Christmas.
I started 2015 home from a fabulous trip to LA filled with ambition that this would be the year I would apply myself to every opportunity that came my way and do everything I could to build a career in media.
The work with Xposé continued to be busy and although I had the nerves anyone would have - was I good enough? Would I be booked by clients? And could I earn a living doing something I enjoyed so much? I continued to move forward and loved collaborating with superb models, creating the kind of styles and segments I loved.
By March 2015 I felt I had found my stride and the nerves weren't dominating any more. I always watched my segments back several times and critiqued things I wanted to improve on. Being booked regularly meant that I was able to tweak little things like not saying 'literally' 15 times in a two minute slot.
I also had great support around me. Sometimes a quick call from a friend or relative puts it all into perspective and gives you the encouragement needed.
I was very keen to improve my blog and build a platform where I could showcase my own personal style and share images I like and information on beauty, getaways and other more lifestyle related areas.
I had met Sarah, Leanne and Ciara at various events and respected and admired the blog work they did. I suggested we meet in mine one Sunday and shoot some looks and they all enthusiastically agreed.
There followed two blogger Sundays filled with chats, endless cups of tea and so much fun shooting each others looks.
Slowly but surely I figured out what I wanted www.Holly.ie to be about and what kind of images and themes I wanted it to feature.
In June I was asked to style my first campaign for Lauryn Rose jewelery. The model was Holly Carpenter and hair and make up by industry heavyweights Michael Leong and Paula Callan. I felt extremely lucky to have such a dream team around me. The photographer was Barry McCall who is an Irish legend in the media and all the glossy magazine covers and big campaigns are regularly shot in his incredible studio by him.
Seeing the images on screen for the first time was an incredible feeling. I had always dreamed of styling and this gave me a real feeling of a dream accomplished.
My work with Xposé continued and again I truly began to feel relaxed and confident in front of the camera. I found myself enjoying the process and also becoming more savvy and understanding what worked well on screen and almost developing my formula for success.
I also began to be asked to do in studio work. It's a totally different energy but it was also great to see behind the scenes of TV3 and meet the team involved face to face. When you are freelance you are on location and most communication with people is via email so it's lovely to put a face to the name!
In October I was asked to style and present my first fashion show for the brand www.Dresses.ie
Again the nerves definitely kicked in but I decided to put them aside. We had about three weeks to prepare for the show and I knew I wanted to do something timeless and not overly focused on specific trends. I find sometimes I want to dress more feminine, other times I want to be a bit more edgy, regardless of what's specifically in season and I wanted the show to focus on this.
Tara O'Farrell did the make up and Tony and Guy did the hair for the show and each of the girls had a different look and an inspiration for her hair and make up.
The show was early and there was a lot of pressure to be ready on time but it all came together perfectly.
The event trended on Twitter all morning and again it was a fabulous feeling of accomplishment.
TV work continued into Autumn.
As well as building my regular style shoots on www.Holly.ie
I invested in a proper camera after having borrowed one initially and found some great youtube videos on how to take better images.
I also began collaborating with photographers such as Aaron Hurley for blog posts.
Towards the end of the year I filmed what will now be my last Xposé. It was a fun filled shoot with Peter on Christmas gifts.
On January 22nd (this Friday!) UTV Ireland's show The Pulse will air at 8 PM. I will be contributing weekly fashion segments for the show. It's so exciting and again the nerves and butterflies are all back but having seen how far I've come over the past year I can only hope all will work out brilliantly.
I am so excited for this next chapter and I hope you all tune in on Friday! Tweet me @HollyKateWhite and let me know your thoughts!
Wishing you all the best for 2016 and may all your goals and dreams come true!