Having lived in London whilst I was doing my degree in Fashion Journalism for 3 years it is a city I know pretty well. Being a student there I was cash poor but time rich and I wandered everywhere and learned the art of window-shopping. Whether you want to buy something beautiful or just browse these are my recommended shops.
-Browns Boutique- A perfect high end boutique with everything perfectly displayed. Also across the road is Browns Focus which is more contemporary specializing in casual cool to a T. 38-39 South Molton St, W1 020 7514 0064 Bond St tube.
-Margaret Howell-This Margaret Howell store is a testimony to the distinct, natural and low-key aesthetic she is known for. The store houses the understated womenswear and menswear collections which are very cool, as well as showcasing a vintage Ercol furniture collection. 34 Wigmore St, W1 020 7009 9009 Bond St tube.
-Start- Owned by Brix Smith-Start this shop personifies indie glam. Labels like Stella McCartney, Jil Sander and Philip Lim. The atmosphere is quite rock and roll inside and the sales girls all seriously know their fashion. 42-44 Rivington St, EC2 020 7729 3334 Old St tube/rail.
-The Dover Street Market- Dover Street Market is a new type of retail concept from Rei Kawakubo of Comme des Garcons, displaying some of the most fashionable labels from around the world over six floors of stripped industrial space. Lanvin, Aalia, and Alexander McQueen reside beside Converse runners. Have tea in the rose bakery. 17-18 Dover Street, W1s 4LT. 020 7518 0680 Green Park Tube.
-Liberty of London-Walking into Liberty feels like walking into the past, not because the goods feel dated, but more about the actual creak of the wooden floors and the fact that it’s a Tudor building. There’s something so warm and nostalgic about this place, and in recent years they’ve moved from selling predominantly traditional housewares and fabrics to also selling more contemporary and stylish clothing and accessories. Yasmin Sewell, ex Browns, oversees the fashion and it’s top notch. Vivienne Westwood resides alongside one of the best jeans selections in London and Liberty’s own prints are renown.Great Marlborough Street London, W1F. 020 7734 1234 Oxford Circus tube.
-Beyond Retro-Beyond Retro Soho is a lush 70s-meets-Victoriana boutique: a heady blend of chandeliers, taxidermy and granny chic. Allow lots of time and an open mind. 58-59 Great Marlborough Street, London W1F 7JY Oxford Circus tube. 020 7434 1406
-Topshop-No trip to London would be complete without a visit here. Expect everything you could possibly think of and if you have time go to the eyebrow threading stand and the Blow dry bar as they are exceptionally good and leave you ready to head out for the night. 216 Oxford Street, Marylebone, London, W1D 1LA Nearest tube Oxfor Circus.
-The Ralph Lauren shop on Bond Street blew my mind when I first went in and it still does. Expect glamorous interiors and an entire apartment recreated below as well as serious Amerricana fashion. 1 New Bond Street, London W1S 3RL 02075354600
-Coco de Mer-Set up by Sam Roddick, daughter of The Body Shop’s Anita, this is an emporium of erotica. Expect the most divine lingerie. Kate Moss and Sadie Frost have both said they love it and I do too. 23 Monmouth Street, Covent Garden, London WC2H 9DD Covent Garden tube. 020 7836 8882
-Markets-
The main markets in London are Portobello, Vintage clothing brick-a-brack and antiques. I love the costume jewelery. Go on Saturday and Sunday. Notting Hill Tube. And Old Spitalfields Market which is fresher although equally popular,
Thu: Antiques & vintage
Fri: Fashion & art
Sat: All shops & no stalls
Sun: Busiest day – all shops & all stalls