Irish Heritage Fashion In London*

At fashion week I was struck by how many heritage British brands there are. There's something incredible about a label having a history going generations back. In Ireland there aren't that many but one stands out and I wanted to wear something from their new collection whilst over in London. Magee was established in 1866 by John Magee, as a small drapers shop in Donegal, Ireland, buying and selling handwoven tweeds. Today over 150 years later they are still known for their incredible tweeds and classic pieces.

Beautiful Fashion Styles out of London
Holly White, vegan and fashion blogger in London

October is a funny month weather wise. On this occasion it was quite mild but you have to be just as prepared for a sudden downfall, as you are for an Indian summer. Layering is key and also if you are investing in any pieces you want to be sure they will thrive whatever the weather. 

I chose to wear a Mac and a liberty print shift dress from the new collection.  

A Mac is a real failsafe item to have in your wardrobe. Quite simply if you see one you love, whatever the season, whatever the weather, buy it. You will wear and love it for years to come. What I really like about this one was all the little tweed touches on the details such as the collar and the buttons. It's also so beautifully lined. Not every company pays this much attention to the inside of the garment and it makes it really special.  

What I love about a Mac is that they give an outfit an effortlessly pulled together feel. Worn with jeans and converse they inject relaxed sophistication. When wearing them with dressier items such as this dress they make it look like you're not trying too hard which is very important! 

Blue mini dress and trench coat

This liberty print dress is actually from the new season 2018 Spring collection and like all of Magee's womenswear the quality of the silk is phenomenal and feels so soft on your skin. There's a relaxed fit to pieces like this and as it gets colder I would pair it up with a chunky knit and tights and ankle boots. 

Thankfully the weather stayed dry the day I wore this look. Both pieces were so comfortable and I felt proud to be wearing one of Ireland's long standing brands in the buzz of London fashion week!

Till next week, 

lots of love, 

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Photos by Ollie Ali  shot at Somerset House. 

Mac €425 & Dress €199 all at Magee

Best rain trench coat

*Thank you to Magee for collaborating with me on this piece.